It Begins with a Book

For Penguins 2020 Christmas campaign, we conceived and directed this advert, telling the story of Sandra's love of the classic book, War and Peace by Leo Tolstoy. By overcoming the stigma attached with reading such a famously difficult text, Sandra felt empowered to be a better mother. This story shows that all change, big or small, can start by reading a book.

This video was an Honoree, Video Ad Shortform at The Webby Awards, 2020