COLLECTIONS

Animation

We love creating animation and motion design and have done so for clients such as the BBC, Disney and Penguin. Under the umbrella of award-winning art direction, we can execute animation in any visual style the concept requires.

Get in touch:
hello@laneandco.design

Penguin Classics in Audio: Happy Listening

Penguin Random House decided to record Penguin Classics as audiobooks for the first time, launching with 50 famous and diverse faces/voices reading the first 50 books in a new audiobook series. For this animation, we chose a handful of passages from the books and visualised what the narrator is saying, uniting them all with the iconic Penguin Classic white strip, featured all on the book covers.

↑ Penguin Classics in Audio for Penguin Random House

case study

Me, You, Them by Evie Sage

For the release of the book Me, You, Them by Evie Sage, we created this cgi animation. With such a minimal cover, it was a challenge deciding how we could visualise the themes in the book: desire, intimacy and marriage. Using typography as the stage, we think we pulled it off.

↑ Animation for the book Me, You, Them by Evie Sage

Brewdog

In spirit of 'Dry-January', we directed an animation for Brewdog. The 60 second video tells the history of alcohol-free beer, using kinetic type and playing with the idea of BrewDog being the first brewery to make alcohol-free beer that actually tastes good. All with a very BrewDog-type attitude. Alcohol-Free beer is becoming much more popular than it has in the past, so we wanted an animation that would appeal to drinkers and non-drinkers alike.